Valuation: adidas AG

Market Cap 24.76B 27.89B 23.17B 21B 39.66B 2,688B 39.95B 278B 108B 1,371B 105B 102B 4,409B P/E 2026 *
15.4x
P/E 2027 * 12.2x
Enterprise Value 28.78B 32.42B 26.94B 24.41B 46.11B 3,126B 46.44B 324B 126B 1,595B 122B 119B 5,126B EV / Sales 2026 *
1.07x
EV / Sales 2027 * 0.99x
Free-Float
90.23%
Yield 2026 *
2.45%
Yield 2027 * 3.02%
1 day+1.90%
1 week-0.41%
Current month-0.10%
1 month-1.66%
3 months-21.71%
6 months+10.93%
Current year-14.14%
1 week 138.35
Extreme 138.35
147.15
1 month 138.35
Extreme 138.35
149.95
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/9/26 Buy

Director

5,500 0.0031%
10/9/26 Buy

Chief Financial Officer

225 0.0001%
10/9/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
+2.00%-0.41%-22.57%-8.85% 27.75B
+1.06%-4.44%-51.88%-64.73% 50.44B
+3.74%+6.50%+16.72%+272.09% 18.52B
+1.32%+4.51%-20.44%-1.62% 10.92B
+3.29%+11.44%-22.65%+31.14% 10.65B
+0.10%+2.09%-25.82% - 6.01B
-1.24%-1.73%-36.95%-33.39% 5.82B
+1.42%-2.87%+47.71%+40.43% 5.67B
-0.27%+0.60%+34.75%+44.71% 3.34B
+1.31%-2.76%-8.60%+37.77% 2.49B
Average +1.24%-0.05%-8.97%+35.28% 14.16B
Weighted average by Cap. +1.62%-2.10%-24.03%+15.64%

Financials

2026 *2027 *
Net sales 26.94B 30.34B 25.21B 22.85B 43.15B 2,925B 43.46B 303B 118B 1,492B 114B 111B 4,797B 28.88B 32.53B 27.03B 24.5B 46.26B 3,136B 46.6B 325B 126B 1,600B 122B 120B 5,143B
Net income 1.58B 1.78B 1.48B 1.34B 2.53B 172B 2.55B 17.76B 6.91B 87.55B 6.68B 6.54B 281B 1.96B 2.2B 1.83B 1.66B 3.13B 212B 3.16B 21.98B 8.55B 108B 8.27B 8.09B 348B
Net Debt 4.03B 4.54B 3.77B 3.41B 6.45B 437B 6.5B 45.25B 17.6B 223B 17.02B 16.66B 717B 3.85B 4.34B 3.61B 3.27B 6.17B 418B 6.22B 43.3B 16.84B 213B 16.29B 15.94B 686B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
07/10/26 EUR 145.15 +2.00% 388,731
05/10/26 EUR 142.30 -1.21% 425,977
02/10/26 EUR 144.05 +0.98% 578,597
01/10/26 EUR 142.65 -1.82% 489,620
30/09/26 EUR 145.30 -0.31% 432,618
Trader
Investor
Global
Quality
ESG MSCI
AAA
Ratings Surperformance© - adidas AG
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
142.30EUR
Average target price
196.08EUR
Spread / Average Target
+37.79%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - adidas AG