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| 19/06 | Brawl Stars and Adidas Launch Multi-Phase Partnership Across Digital, Apparel, and In-Person Fan Experience | CI |
| 16/06 | HSBC Upgrade Propels Puma Shares as Adidas Falters | DP |
Business description: ADIDAS

- shoes (57.4%);
- clothing (35.3%);
- sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.
At the end of 2025, the products are marketed through a network of 2,022 stores worldwide.
Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Sales by Activity: ADIDAS
| Fiscal Period: December | 2021 (EUR) | 2022 (EUR) | 2023 (EUR) | 2024 (EUR) | 2025 (EUR) |
|---|---|---|---|---|---|
Europe | - | - | - | 7.55B | 8.14B |
North America | 5.1B | 6.4B | 5.22B | 5.13B | 5.09B |
Greater China | 4.6B | 3.18B | 3.19B | 3.46B | 3.62B |
Emerging Markets | - | - | - | 3.31B | 3.51B |
Latin America | 1.45B | 2.11B | 2.29B | 2.77B | 2.93B |
Japan/south Korea | - | - | - | 1.34B | 1.41B |
Other Business Segments | 145M | 150M | 155M | 104M | 72M |
Europe, Middle East, Africa | 7.76B | 8.55B | 8.24B | - | - |
Asia Pacific | 2.18B | 2.24B | 2.25B | - | - |
HQ / Consolidation | - | -117M | 83M | 21M | 51M |
Geographical breakdown of sales: ADIDAS
| Fiscal Period: December | 2021 (EUR) | 2022 (EUR) | 2023 (EUR) | 2024 (EUR) | 2025 (EUR) |
|---|---|---|---|---|---|
Europe | - | - | - | 7.59B | 8.18B |
North America | 5.11B | 6.4B | 5.22B | 5.13B | 5.09B |
Greater China | 4.6B | 3.2B | 3.21B | 3.48B | 3.64B |
Emerging Markets | - | - | - | 3.31B | 3.51B |
Latin America | 1.45B | 2.11B | 2.29B | 2.76B | 2.93B |
Japan/south Korea | - | - | - | 1.41B | 1.47B |
EMEA | 7.89B | 8.57B | 8.45B | - | - |
Asia-Pacific | 2.19B | 2.24B | 2.25B | - | - |
Executive Committee: ADIDAS
| Manager | Title | Age | Since |
|---|---|---|---|
Bjørn Gulden
CEO | Chief Executive Officer | 61 | 01/01/2023 |
Harm Ohlmeyer
CEO | Chief Executive Officer | 58 | 11/11/2022 |
Bastian Knobloch
PRN | Corporate Officer/Principal | 43 | 01/01/2013 |
Günter Weigl
PRN | Corporate Officer/Principal | 61 | 01/01/1992 |
| Investor Relations Contact | - | - |
Composition of the Board of Directors: ADIDAS
| Director | Title | Age | Since |
|---|---|---|---|
Günter Weigl
BRD | Director/Board Member | 61 | 09/05/2019 |
Ian Gallienne
BRD | Director/Board Member | 55 | 15/06/2016 |
| Chairman | 65 | 07/05/2026 | |
Bodo Knut Uebber
BRD | Director/Board Member | 66 | 09/05/2019 |
Jing Ulrich
BRD | Director/Board Member | 59 | 09/05/2019 |
Christian Klein
BRD | Director/Board Member | 46 | 11/08/2020 |
| Director/Board Member | 64 | 12/05/2021 | |
Bastian Knobloch
BRD | Director/Board Member | 43 | 01/01/2022 |
Birgit Biermann
BRD | Director/Board Member | 52 | 01/09/2022 |
Harald Sikorski
BRD | Director/Board Member | 60 | - |
Holdings: ADIDAS
| Name | Stocks | % | Valuation |
|---|---|---|---|
ADIDAS AG 0.74% | 1,334,982 | 0.74% | 260 M $ |
Company details: ADIDAS

Group companies: ADIDAS
| Name | Category and Sector |
|---|---|
Adidas Argentina SA
Adidas Argentina SA Specialty StoresRetail Trade Operates sporting and accessories stores |
Specialty Stores
|
Adidas de México SA de CV
Adidas de México SA de CV Apparel/Footwear RetailRetail Trade Retails men's and women's apparels, footwear and accessories through online platform |
Apparel/Footwear Retail
|
Adidas de México SA de CV
Adidas de México SA de CV Apparel/Footwear RetailRetail Trade Retails men's and women's apparels, footwear and accessories through online platform |
Apparel/Footwear Retail
|
adidas (South Africa) (Pty) Ltd.
adidas (South Africa) (Pty) Ltd. Wholesale DistributorsDistribution Services Wholesales footwear and sports related products |
Wholesale Distributors
|
adidas (South Africa) (Pty) Ltd.
adidas (South Africa) (Pty) Ltd. Wholesale DistributorsDistribution Services Wholesales footwear and sports related products |
Wholesale Distributors
|
Sports & Outdoor Footwear
| Change | 5-day change | 1-year change | 3-year change | Capi.($) | ||
|---|---|---|---|---|---|---|
| +2.29% | +0.60% | -24.05% | -60.21% | 66.94B | ||
| -0.77% | -1.96% | +30.01% | +295.56% | 19.18B | ||
| +3.08% | +0.78% | -25.04% | +29.90% | 12.87B | ||
| -0.27% | -21.00% | -37.68% | -60.14% | 2.26B | ||
| -2.19% | -9.05% | -24.72% | -53.26% | 1.4B | ||
| -2.26% | -10.35% | -5.25% | +13.65% | 1.2B | ||
| -2.84% | -3.30% | -27.48% | -14.30% | 879M | ||
| -0.52% | -2.53% | -29.17% | -41.95% | 490M | ||
| -5.01% | -10.77% | -56.61% | -57.17% | 131M | ||
| Average | -0.94% | -6.54% | -22.22% | +5.79% | 11.7B | |
| Weighted average by Cap. | +1.60% | -2.22% | -14.51% | +16.98% |
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