Jill Martin

Imagine L.A. is a mission-driven nonprofit organization focused on developing human-centered digital tools that simplify access to public benefits and resources to promote economic mobility and resilience. The private company is based in Los Angeles, CA. Its flagship product, the Benefit Navigator, is an online platform designed for social service providers, caseworkers, and families to identify eligibility and estimate benefits and tax credits such as Medicaid, SNAP, TANF, childcare subsidies, and the Earned Income Tax Credit. The tool supports scenario planning around income changes and benefit cliffs, helping users manage economic challenges. Amplifi also developed the LA Disaster Relief Navigator to assist wildfire-affected residents with personalized recovery plans and plans to expand this tool nationwide for various disasters. The organization operates an innovation lab that collaborates with partners to develop AI-powered tools and prototypes that streamline benefit applications and improve system integration. Amplifi shares research findings, partners with advocacy groups, and uses data-driven insights to inform policy reforms aimed at reducing barriers and advancing equity in social services. The CEO of the company is Jill Govan Bauman.