Ni Li

Chief Operating Officer at BILIBILI INC.

Net worth: 125 M $ as of 31/05/2026

40 year

Consumer Services

Technology Services

Profile

Founder of Goalcareer Consulting Co. Ltd., Ni Li currently is Vice Chairman & Chief Operating Officer at Bilibili, Inc. Ni Li is also on the board of Huanxi Media Group Ltd. In the past she held the position of Chief Executive Officer at Goalcareer Consulting Co. Ltd. Ms. Li received a graduate degree from Lingnan Normal University.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
BILIBILI INC. 8.6%	31/03/2026	7,200,000 ( 8.6% )	125 M $	31/05/2026
BILIBILI INC. CLASS Z -.--%	31/03/2026	0 ( -.--% )	- $	31/05/2026

Ni Li active positions

Companies	Position	Start
BILIBILI INC.	Chief Operating Officer	01/11/2014

All active positions of Ni Li

Former positions of Ni Li

Companies	Position	End
HUANXI MEDIA GROUP LIMITED	Director/Board Member	15/09/2025
Goalcareer Consulting Co. Ltd.	Chief Executive Officer	01/01/2012

See the detail of Ni Li's experience

Training of Ni Li

Experiences
Positions held

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Inactive

Listed companies

Private companies

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Connections

1st degree connections

1st degree companies

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Female

Members of the board

Executives

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Linked companies

Private companies	4
Huanxi Media Group Ltd. Huanxi Media Group Ltd. Movies/EntertainmentConsumer Services Operates as an investment holding company, which engages in the provision of property agency and related services, and securities trading and investments	Consumer Services
Bilibili, Inc. Bilibili, Inc. Packaged SoftwareTechnology Services Develops and provides mobile & online game platform services	Technology Services
Goalcareer Consulting Co. Ltd.
Lingnan Normal University Lingnan Normal University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services