Valuation: YouGov plc

Market Cap 286M 385M 336M 310M 539M 37.04B 551M 3.71B 1.46B 18.14B 1.44B 1.41B 62.44B P/E 2026 *
16.7x
P/E 2027 * 10.7x
Enterprise Value 439M 590M 516M 476M 827M 56.86B 846M 5.69B 2.24B 27.85B 2.22B 2.17B 95.87B EV / Sales 2026 *
1.11x
EV / Sales 2027 * 1.01x
Free-Float
92.14%
Yield 2026 *
2.53%
Yield 2027 * 2.58%
1 day-2.32%
1 week-0.73%
Current month+13.38%
1 month+12.24%
3 months+25.13%
Current year-4.87%
1 week 242.2
Extreme 242.2
255
1 month 205
Extreme 205
255
Current year 135.4
Extreme 135.4
267.5
1 year 135.4
Extreme 135.4
382
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap.
30/4/26 Fiscal year

Responsable ventes & marketing

5,840 0.0050%
30/4/26 Buy

Director

2,683 0.0023%
21/4/26 Buy

Director

10,641 0.0090%
Change 5-day change 1-year change 3-year change Capi.($)
-2.32%-0.73%-22.29%-75.45% 385M
-0.73%+0.60%+45.69%-49.36% 491M
+1.18%+0.59%-0.53%+14.21% 445M
-1.48%+3.20%+7.72%-67.73% 200M
0.00%0.00%-3.65%+67.51% 67.97M
+0.92%+7.54%-22.82%+98.79% 58.13M
Average -0.40%+2.68%+0.69%-2.01% 274.4M
Weighted average by Cap. -0.59%+1.42%+8.25%-30.47%

Financials

2026 *2027 *
Net sales 395M 531M 464M 429M 744M 51.17B 761M 5.12B 2.01B 25.06B 2B 1.95B 86.28B 406M 546M 477M 440M 765M 52.58B 782M 5.26B 2.07B 25.75B 2.05B 2.01B 88.65B
Net income 17.28M 23.24M 20.31M 18.74M 32.56M 2.24B 33.28M 224M 88.11M 1.1B 87.28M 85.37M 3.77B 23.99M 32.28M 28.21M 26.03M 45.22M 3.11B 46.23M 311M 122M 1.52B 121M 119M 5.24B
Net Debt 153M 206M 180M 166M 288M 19.83B 295M 1.98B 781M 9.71B 773M 756M 33.43B 125M 168M 147M 136M 236M 16.23B 241M 1.62B 639M 7.95B 633M 619M 27.36B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
17/07/26 GBX 244.00 -2.32% 305,815
16/07/26 GBX 249.80 +1.30% 315,095
15/07/26 GBX 246.60 -1.36% 505,528
14/07/26 GBX 250.00 +0.24% 206,887
13/07/26 GBX 249.40 +1.46% 744,494
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.440GBP
Average target price
3.674GBP
Spread / Average Target
+50.59%

Annual profits - Rate of surprise