Valuation: YouGov plc

Market Cap 303M 403M 354M 330M 568M 38.54B 578M 3.91B 1.53B 19.11B 1.51B 1.48B 66.03B P/E 2026 *
17.8x
P/E 2027 * 11.3x
Enterprise Value 456M 607M 533M 496M 855M 57.99B 870M 5.88B 2.3B 28.76B 2.28B 2.23B 99.36B EV / Sales 2026 *
1.16x
EV / Sales 2027 * 1.06x
Free-Float
92.14%
Yield 2026 *
2.38%
Yield 2027 * 2.43%
1 day-0.12%
1 week+8.23%
Current month+22.21%
1 month+22.10%
3 months+42.16%
6 months+7.35%
Current year+2.53%
1 week 234.8
Extreme 234.8
263
1 month 205
Extreme 205
263
Current year 135.4
Extreme 135.4
267.5
1 year 135.4
Extreme 135.4
382
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap.
30/4/26 Fiscal year

Responsable ventes & marketing

5,840 0.0050%
30/4/26 Buy

Director

2,683 0.0023%
21/4/26 Buy

Director

10,641 0.0090%
Change 5-day change 1-year change 3-year change Capi.($)
-0.12%+8.23%-16.77%-72.89% 403M
+5.03%+4.00%+60.32%-48.31% 503M
+2.82%+9.76%+9.19%+22.57% 472M
+8.41%+13.05%-4.54%-67.48% 200M
+3.03%0.00%-3.65%+72.77% 67.68M
0.00%+0.29%-21.59%+109.09% 60.46M
Average +3.20%+2.87%+3.83%+2.63% 284.56M
Weighted average by Cap. +3.34%+4.06%+14.92%-26.39%

Financials

2026 *2027 *
Net sales 395M 525M 461M 429M 740M 50.2B 753M 5.09B 1.99B 24.9B 1.97B 1.93B 86.02B 406M 540M 474M 441M 761M 51.59B 774M 5.24B 2.05B 25.58B 2.03B 1.98B 88.39B
Net income 17.28M 22.98M 20.17M 18.78M 32.38M 2.2B 32.94M 223M 87.22M 1.09B 86.28M 84.42M 3.76B 23.99M 31.92M 28.01M 26.09M 44.98M 3.05B 45.75M 309M 121M 1.51B 120M 117M 5.23B
Net Debt 153M 204M 179M 166M 287M 19.45B 292M 1.97B 773M 9.65B 764M 748M 33.33B 125M 167M 146M 136M 235M 15.92B 239M 1.62B 632M 7.89B 626M 612M 27.27B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
29/07/26 GBX 263.00 +1.62% 5
28/07/26 GBX 258.80 +6.15% 931,827
27/07/26 GBX 243.80 +1.16% 1,632,789
24/07/26 GBX 241.00 +2.47% 321,636
23/07/26 GBX 235.20 -3.21% 1,143,195
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.588GBP
Average target price
3.674GBP
Spread / Average Target
+41.97%

Annual profits - Rate of surprise