Valuation: YouGov plc

Market Cap 321M 434M 375M 350M 604M 41.26B 614M 4.11B 1.61B 20.68B 1.63B 1.59B 68.37B P/E 2026 *
18.8x
P/E 2027 * 12x
Enterprise Value 474M 640M 554M 517M 892M 60.91B 906M 6.07B 2.38B 30.53B 2.4B 2.35B 101B EV / Sales 2026 *
1.2x
EV / Sales 2027 * 1.1x
Free-Float
92.14%
Yield 2026 *
2.25%
Yield 2027 * 2.3%
1 day+2.26%
1 week+8.60%
Current month+8.60%
1 month+17.31%
3 months+45.67%
6 months+28.31%
Current year+8.30%
1 week 253.4
Extreme 253.4
279.6
1 month 228
Extreme 228
279.6
Current year 135.4
Extreme 135.4
279.6
1 year 135.4
Extreme 135.4
370
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap.
21/4/26 Buy

Director

10,641 0.0090%
12/2/26 Buy

Director

16,586 0.0141%
12/2/26 Fiscal year

Compliance Officer

1,614 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
+1.31%+8.60%-20.29%-70.94% 432M
+1.67%-5.73%-3.47%+14.54% 449M
+2.98%+2.72%+36.42%-53.71% 431M
-2.84%+1.48%+14.86%-63.74% 233M
0.00%0.00%-2.94%+72.77% 68.45M
0.00%0.00%-25.63%+78.08% 57.6M
Average +1.15%+4.40%-0.17%-3.83% 278.38M
Weighted average by Cap. +1.50%+4.00%+4.28%-31.51%

Financials

2026 *2027 *
Net sales 395M 533M 461M 431M 743M 50.73B 755M 5.05B 1.98B 25.43B 2B 1.96B 84.06B 406M 548M 474M 442M 763M 52.12B 775M 5.19B 2.04B 26.13B 2.06B 2.01B 86.37B
Net income 17.28M 23.31M 20.17M 18.83M 32.49M 2.22B 33.01M 221M 86.72M 1.11B 87.55M 85.63M 3.68B 23.99M 32.38M 28.01M 26.16M 45.13M 3.08B 45.85M 307M 120M 1.54B 122M 119M 5.11B
Net Debt 153M 206M 179M 167M 288M 19.65B 292M 1.96B 768M 9.85B 775M 758M 32.56B 125M 169M 146M 137M 236M 16.09B 239M 1.6B 629M 8.06B 635M 621M 26.66B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
08/08/26 GBX 277.80 +1.31% 397,482
06/08/26 GBX 274.20 +4.98% 1,217,533
05/08/26 GBX 261.20 +0.23% 280,056
04/08/26 GBX 260.60 +1.01% 995,676
03/08/26 GBX 258.00 +0.86% 536,572
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.742GBP
Average target price
3.674GBP
Spread / Average Target
+34.00%

Annual profits - Rate of surprise