Valuation: YouGov plc

Market Cap 282M 377M 331M 308M 531M 36.28B 539M 3.65B 1.43B 17.84B 1.41B 1.38B 61.67B P/E 2026 *
16.5x
P/E 2027 * 10.6x
Enterprise Value 435M 581M 510M 474M 818M 55.94B 831M 5.63B 2.2B 27.5B 2.18B 2.13B 95.09B EV / Sales 2026 *
1.1x
EV / Sales 2027 * 1x
Free-Float
92.14%
Yield 2026 *
2.56%
Yield 2027 * 2.61%
1 day+2.47%
1 week-1.23%
Current month+11.99%
1 month+11.78%
3 months+28.19%
6 months-4.55%
Current year-6.04%
1 week 234.8
Extreme 234.8
255
1 month 205
Extreme 205
255
Current year 135.4
Extreme 135.4
267.5
1 year 135.4
Extreme 135.4
382
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap.
30/4/26 Buy

Director

2,683 0.0023%
30/4/26 Fiscal year

Responsable ventes & marketing

5,840 0.0050%
21/4/26 Buy

Director

10,641 0.0090%
Change 5-day change 1-year change 3-year change Capi.($)
+2.47%-1.23%-25.16%-77.16% 377M
+1.01%-3.40%+49.01%-51.69% 474M
+1.08%+3.86%+3.81%+17.49% 458M
+0.23%-14.05%-17.10%-72.19% 172M
0.00%0.00%-3.65%+72.77% 67.63M
0.00%+5.18%-23.33%+109.09% 60.63M
Average +0.80%-1.85%-2.74%-0.28% 268.22M
Weighted average by Cap. +1.21%-1.66%+6.77%-28.87%

Financials

2026 *2027 *
Net sales 395M 527M 463M 430M 742M 50.75B 754M 5.11B 2B 24.95B 1.98B 1.94B 86.27B 406M 542M 476M 442M 763M 52.15B 774M 5.25B 2.05B 25.64B 2.03B 1.99B 88.64B
Net income 17.28M 23.05M 20.24M 18.83M 32.46M 2.22B 32.96M 224M 87.34M 1.09B 86.53M 84.66M 3.77B 23.99M 32.01M 28.12M 26.15M 45.08M 3.08B 45.78M 311M 121M 1.52B 120M 118M 5.24B
Net Debt 153M 204M 179M 167M 288M 19.66B 292M 1.98B 774M 9.67B 766M 750M 33.42B 125M 167M 147M 136M 235M 16.09B 239M 1.62B 633M 7.91B 627M 614M 27.35B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
24/07/26 GBX 241.00 +2.47% 321,636
23/07/26 GBX 235.20 -3.21% 1,143,195
22/07/26 GBX 243.00 +0.08% 486,228
21/07/26 GBX 242.80 -0.25% 487,759
20/07/26 GBX 243.40 -0.25% 248,591
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.410GBP
Average target price
3.674GBP
Spread / Average Target
+52.46%

Annual profits - Rate of surprise