Valuation: YouGov plc

Market Cap 302M 406M 353M 329M 572M 38.66B 578M 3.88B 1.52B 19.33B 1.53B 1.49B 64.04B P/E 2026 *
17.7x
P/E 2027 * 11.3x
Enterprise Value 455M 612M 532M 496M 861M 58.23B 871M 5.84B 2.28B 29.11B 2.3B 2.25B 96.45B EV / Sales 2026 *
1.15x
EV / Sales 2027 * 1.05x
Free-Float
92.14%
Yield 2026 *
2.39%
Yield 2027 * 2.44%
1 day+1.20%
1 week+0.70%
Current month+1.88%
1 month+10.99%
3 months+37.52%
6 months+25.59%
Current year+1.60%
1 week 253.4
Extreme 253.4
270
1 month 228
Extreme 228
270
Current year 135.4
Extreme 135.4
270
1 year 135.4
Extreme 135.4
382
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap.
21/4/26 Buy

Director

10,641 0.0090%
12/2/26 Buy

Director

16,586 0.0141%
12/2/26 Fiscal year

Compliance Officer

1,614 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
+1.01%+0.70%-15.25%-72.57% 406M
+1.80%-4.84%-2.23%+16.88% 461M
+0.23%-12.80%+42.61%-54.40% 432M
+3.17%+12.46%+11.92%-63.35% 221M
0.00%0.00%-2.94%+72.77% 68.35M
0.00%-5.80%-23.53%+78.08% 57.48M
Average +1.55%+0.77%+1.76%-3.76% 274.12M
Weighted average by Cap. +1.38%-0.17%+7.45%-30.20%

Financials

2026 *2027 *
Net sales 395M 531M 461M 430M 747M 50.52B 755M 5.07B 1.98B 25.25B 1.99B 1.95B 83.68B 406M 546M 474M 442M 768M 51.91B 776M 5.21B 2.04B 25.95B 2.05B 2B 85.98B
Net income 17.28M 23.23M 20.17M 18.81M 32.67M 2.21B 33.03M 222M 86.67M 1.1B 87.23M 85.32M 3.66B 23.99M 32.26M 28.01M 26.12M 45.38M 3.07B 45.88M 308M 120M 1.53B 121M 119M 5.08B
Net Debt 153M 206M 179M 167M 289M 19.57B 293M 1.96B 768M 9.78B 773M 756M 32.42B 125M 168M 146M 136M 237M 16.02B 239M 1.61B 628M 8.01B 632M 619M 26.53B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
05/08/26 GBX 260.60 +1.01% 456,709
03/08/26 GBX 258.00 +0.86% 536,572
31/07/26 GBX 255.80 +0.39% 214,977
30/07/26 GBX 254.80 -2.23% 271,091
29/07/26 GBX 260.60 +0.70% 1,932,473
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.580GBP
Average target price
3.674GBP
Spread / Average Target
+42.41%

Annual profits - Rate of surprise