Valuation: YouGov plc

Market Cap 325M 435M 390M 356M 613M 40.86B 632M 4.29B 1.71B 21.8B 1.63B 1.6B 68.83B P/E 2027 *
12.9x
P/E 2028 * 10.2x
Enterprise Value 460M 615M 552M 504M 867M 57.82B 894M 6.08B 2.42B 30.85B 2.31B 2.26B 97.39B EV / Sales 2027 *
1.13x
EV / Sales 2028 * 1.02x
Free-Float
92.13%
Yield 2027 *
1.98%
Yield 2028 * 2.74%
1 day-1.28%
1 week+1.98%
Current month+1.98%
1 month+4.52%
3 months+1.24%
6 months+48.85%
Current year+8.23%
1 week 268.2
Extreme 268.2
292
1 month 261
Extreme 261
319.4
Current year 135.4
Extreme 135.4
319.4
1 year 135.4
Extreme 135.4
319.4
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap. Importance
30/4/26 Buy

Director

8,051 0.0068%
30/4/26 Buy

Director

8,051 0.0068%
30/4/26 Buy

Director

2,683 0.0023%
Change 5-day change 1-year change 3-year change Capi.($)
-1.35%+1.98%+7.60%-69.16% 444M
-1.86%+2.80%+22.18%+41.96% 29.4B
-0.83%+6.19%+18.22%+11.98% 23.76B
+0.73%+6.73%-27.55%-19.33% 11.93B
-2.32%+10.21%+62.44%+147.08% 7.2B
-5.80%+6.12%+26.13%-13.89% 6.75B
-2.46%+0.76%+51.20%-43.53% 6.09B
-0.37%+9.80%+73.68%+74.59% 6.39B
+2.46%+1.99%+68.54% - 5.88B
-3.75%-20.11% - - 4.75B
Average -1.78%+5.01%+33.60%+16.21% 10.26B
Weighted average by Cap. -1.54%+5.74%+26.28%+26.46%

Financials

2027 *2028 *
Net sales 406M 543M 487M 445M 766M 51.05B 790M 5.37B 2.14B 27.24B 2.04B 1.99B 85.99B 421M 563M 505M 462M 794M 52.95B 819M 5.57B 2.22B 28.25B 2.11B 2.07B 89.19B
Net income 24.21M 32.36M 29.02M 26.53M 45.62M 3.04B 47.06M 320M 127M 1.62B 121M 119M 5.12B 30.04M 40.15M 36.01M 32.91M 56.6M 3.77B 58.39M 397M 158M 2.01B 151M 147M 6.36B
Net Debt 135M 180M 162M 148M 254M 16.96B 262M 1.78B 711M 9.05B 677M 663M 28.56B 104M 139M 125M 114M 196M 13.09B 203M 1.38B 549M 6.99B 523M 512M 22.05B
Projected Income Statement - Annual - YouGov plc
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,241
Date Price Change Volume
07/11/26 GBX 277.60 -1.35% 436,592
05/11/26 GBX 281.40 -1.33% 559,712
04/11/26 GBX 285.20 +2.44% 2,050,305
03/11/26 GBX 278.40 +1.16% 231,347
02/11/26 GBX 275.20 +1.10% 333,273
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - YouGov plc
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.776GBP
Average target price
3.871GBP
Spread / Average Target
+39.46%

Annual profits - Rate of surprise

Rate of surprise - EPS - Annual - YouGov plc