Business Segments WPP plc

Equities

Market Closed - London S.E. Other stock markets 01:35:22 18/04/26 am AEST			5-day change	1st Jan Change
271.25 ^GBX	+1.08%		+8.39%	-19.63%

17/04	European Equities Traded in the US as American Depositary Receipts Declining in Thursday Trading	MT
16/04	WPP Reportedly Considers Strategic Sale of Burson Amid Corporate Restructuring	CI

Breakdown by Business Segment (GBP)

Fiscal Period: December	2021	2022	2023	2024	2025
Broadcast Advertising
Global Integrated Agencies	10.84B	12.19B	12.59B	12.56B	11.96B
CAPEX	-253M	-194M	-180M	-	-
Gross Profit	8.64B	9.74B	9.81B	9.38B	8.74B
D&A	373M	373M	363M	327M	335M
Operating Income	1.22B	1.43B	1.47B	1.48B	1.16B
Marketing Services
Specialist Agencies	1.01B	1.01B	988M	1.02B	889M
CAPEX	-22.5M	-18.5M	-21.4M	-	-
Gross Profit	849M	900M	872M	886M	769M
D&A	43.1M	41.4M	43.9M	39M	34M
Operating Income	135M	119M	84.8M	59M	54M
Data Investment Management	-	-	-	-	-
Total Assets	-	-	-	-	-
CAPEX	-	-	-	-	-
Gross Profit	-	-	-	-	-
D&A	-	-	-	-	-
Operating Income	-	-	-	-	-
Advertising and Media Investment Management	-	-	-	-	-
Total Assets	-	-	-	-	-
CAPEX	-	-	-	-	-
Gross Profit	-	-	-	-	-
D&A	-	-	-	-	-
Operating Income	-	-	-	-	-
Brand Consulting, Health & Wellness and Specialist Communications	-	-	-	-	-
Total Assets	-	-	-	-	-
CAPEX	-	-	-	-	-
Gross Profit	-	-	-	-	-
D&A	-	-	-	-	-
Operating Income	-	-	-	-	-
Public Relations Services
Public Relations	959M	1.23B	1.26B	1.16B	705M
CAPEX	-17.9M	-11M	-15.4M	-	-
Gross Profit	910M	1.16B	1.18B	1.09B	667M
D&A	28.1M	36.7M	40M	35M	17M
Operating Income	143M	191M	191M	166M	102M
Public Relations & Public Affairs	-	-	-	-	-
Total Assets	-	-	-	-	-
CAPEX	-	-	-	-	-
Gross Profit	-	-	-	-	-
D&A	-	-	-	-	-
Operating Income	-	-	-	-	-
Total Assets	-	-	-	-	-

Geographical breakdown of sales (GBP)

Fiscal Period: December	2021	2022	2023	2024	2025
United States	4.22B	5.23B	5.19B	5.2B	4.68B
Total Assets	4.73B	5.38B	5.11B	4.43B	3.81B
Gross Profit	3.6B	4.4B	4.27B	4.12B	3.61B
Operating Income	615M	728M	785M	766M	616M
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe	3.65B	4B	4.12B	3.98B	3.64B
Total Assets	2.93B	3.15B	2.74B	2.61B	2.39B
Gross Profit	2.91B	3.26B	3.27B	3B	2.69B
Operating Income	368M	483M	443M	386M	282M
Western Continental Europe	2.79B	2.88B	3.04B	3.01B	2.89B
Total Assets	2.62B	2.8B	2.7B	2.51B	2.4B
Gross Profit	2.23B	2.32B	2.41B	2.38B	2.14B
Operating Income	289M	301M	258M	259M	212M
United Kingdom	1.87B	2B	2.16B	2.18B	2.06B
Total Assets	1.57B	1.56B	1.67B	1.67B	1.65B
Gross Profit	1.41B	1.54B	1.63B	1.59B	1.5B
Operating Income	181M	187M	214M	237M	164M
North America (Excluding United States)	273M	319M	340M	364M	291M
Total Assets	345M	517M	104M	309M	286M
Gross Profit	252M	286M	286M	279M	225M
Operating Income	40.5M	42.8M	48.9M	59M	47M