LVMH has taken a 10% stake in Double R, the investment vehicle controlled by Remo Ruffini, chairman and CEO of Moncler, who himself owns 15.8% of the Italian luxury brand. This strategic operation shook up Moncler's share price, reflecting the market's surprise. LVMH is not necessarily considering a total takeover of Moncler, but it is putting itself in a strong position for the future, especially if Ruffini decides to sell.
Moncler, which has acquired Stone Island, is seen as a potential giant in Italian luxury goods. The partnership with LVMH could strengthen Moncler in its expansion strategy. LVMH's entry into Moncler's board offers strategic insight into the sector and is part of a long-term vision, typical of luxury groups that position themselves around high-value assets, as Richemont did with Cartier and Van Cleef & Arpels.
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