Michèle Benbunan Appointed Head of LVMH's Media Division
Luxury conglomerate LVMH has announced a strategic change in the leadership of its press division, appointing a new executive from the media sector to drive digital transformation.
Stéphane Bianchi, Deputy Chief Executive Officer of LVMH, has announced the appointment of Michèle Benbunan as Chief Executive Officer of the Les Echos - Le Parisien group, effective January 22, 2026.
She succeeds Pierre Louette, who is stepping down after an eight-year tenure marked by significant digital transformation and the strengthening of editorial divisions.
Michèle Benbunan, who will report directly to the group’s Deputy General Management, will be responsible for overseeing all media titles and continuing to modernize the organization within a highly competitive environment.
Stéphane Bianchi emphasized that her "dynamic leadership" will be "strategic for continuing the transformation of the Maisons within the media division." This leadership change aims to consolidate the media assets of the world’s leading luxury group while ensuring the sustainability of its business models amid ongoing changes in the press market.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (46.7%): brands such as Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, etc.;
- watches and jewels (13%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (10.1%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo, Givenchy brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (6.6%): champagnes (Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining net sales (23.6%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2025, products are marketed via a network of 6,283 outlets located throughout the world.
Net sales are distributed geographically as follows: France (8.3%), Europe (18%), Japan (7.9%), Asia (26.5%), the United States (25.6%) and other (13.7%).
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